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Businesses spend too many dollars, however, on ads that simply
will not result in increased sales and profits. These ads are
poorly conceived, poorly written, poorly designed, poorly
targeted, and poorly placed.

Sounds like a poor way to do business, doesn’t it?

I often ask clients (as tactfully as possible), why they have
run a particular ad. I get a lot of blank stares. A few tense
moments will pass while the client tries to think of a clever
answer. “To get the company name out in front of the public so I
can get more business.” they reply, with some relief.

This poor soul has just described a lack of a well defined goal,
which leads almost inevitably to what I call an institutional
ad. An institutional ad can best be described as one which
identifies the advertiser and lists address, telephone number,
hours of operation, and (maybe) the company logo. That’s it.
What a terrible waste of money!

Unless your company grosses a billion dollars a year, you can’t
afford to do institutional ads. If your company does gross over
a billion dollars a year…you’re probably too smart to run
institutional ads.

Every ad you run must result in increased sales and profits and
an enhanced image for your company. Every ad should make the
customer a solid offer and give the customer sound reasons to
buy from you now. Remember, the customer is sitting back and
asking, “What can you do for me?” If you’re careful to answer
that question with a powerful offer and reasons to buy now,
you’re on your way to advertising success…which results in
increased sales and profits.

How can you improve your chances of increasing sales?

Let’s look at some profit-producing ideas…

SEEK PROFESSIONAL HELP

Very few businesses are prepared or qualified to produce quality
advertising. If you spend more than $2,000 per month in
advertising, you should seriously consider hiring a qualified
advertising professional. There are any number of skilled
freelancers who can develop strategy, and create your marketing
materials with a keen eye to using proven methods and techniques.

Good advertising talent always pays it’s own way through
increased sales and profits, improved cost-effectiveness,
reduced selling costs, and shortened selling cycles.

If your resources are limited, don’t feel lost. There’s no
reason why you can’t learn to write an effective ad. That’s what
the rest of this article is all about…how you can create
advertising that sells.

FOLLOW A PROVEN FORMULA

One of the oldest and most useful formulas for ad design takes
its name from the opera Aida by Giuseppe Verde. In this case the
letters A-I-D-A stand for ATTENTION, INTEREST, DESIRE, AND
ACTION.

In it’s simplest form this formula serves as a structural
blueprint. It guides us to: (1) Get the prospect’s Attention,
(2) Foster his or her Interest in your offer, (3) build Desire
for your product or service and (4) Generate some type of Action
on the part of the buyer.

As we expand on each of these elements individually, you’ll
discover for yourself how to apply the formula to your specific
situation.

ATTENTION (The Headline)

Hit your prospect right between the eyes with a magic wand. How?
With a powerful benefit headline. The headline is the most
important single element of your ad. You have two to three
seconds to stop the reader as he or she passes by. You must stop
the reader, and interest them in your benefit, if you expect
them to read further.

A powerful headline will (1) stop the reader (2) isolate and
qualify your best prospects, and (3) pull your reader into the
sub-heads and body copy.

How do you write the attention-getting headline? First,
carefully review all the benefits of-use of your product or
service. Second, take your most important benefit and weave that
benefit into your headline. Use action words to describe the
benefit to one individual reader.

Here are some examples…

“Save 50% On Office Supplies…Send For Your Free Catalog Today
!”

“How YOU Can Create Advertising That SELLS!”

“New! Amazing Techniques That You Can Use To Land A High-Paying
Job…Today!”

“How To Design Profit-Producing Web Sites That SELL!”

APPEALING TO BUSINESS EXECUTIVES

When writing your ad to a business-to-business audience you
should keep in mind the six key benefits most likely to get
attention:

1.Save Money 2.Save Time 3.Increase Sales 4.Increase Profits
5.Enhance Image 6.Boost cash flow

Most other benefits are subordinate to these key six. I call
them the”Business Benefit Six-Pack.” Show your customer how your
product or service provides these benefits, and you will
dramatically improve your results.

INTEREST AND DESIRE> (The Offer, Body Copy, Benefits-Benefits-
Benefits)

You build interest in your product or service (and the desire to
buy) by making the customer a compelling offer and by describing
as many benefits as possible in simple and interesting terms.

Tip # 1: Top ad pros always write the ad first, then buy
whatever space necessary to display the ad message with clarity
and power.

Tip # 2: Words sell…graphic design displays the words in a
visually appealing way. Don’t confuse the two. No amount of
trendy design will make a poorly written ad sell for you. Good
design reinforces good copy…it cannot take the place of it!
The implication for internet marketers is that content is king.
Avoid glitsy, moving graphics that only distract from your
message and increase load times. Good design and good copy
should work synergistically.

Tip #3: Long copy sells…as long as it’s good copy. I call it
“greased slide” copy. You get the reader on the top of the slide
when he reads a powerful headline, and he can’t get off until he
has taken the action asked for (i.e., ordered the product, made
the trip to the store, dialed the phone, clicked the
order/inquiry button, filled out the on-line order, etc.).

ACTION(Ask For The Order)

Now comes the moment of truth. You must ask for the order. Give
reasons for the customer to buy now…and make it easy for him
to do so. In direct response marketing, this will involve a
coupon for mail orders, a toll-free order line, an e-mail
address, an on-line order form, a fax order line..any means to
make it easy and simple to order!

Take the fear out of the purchase. Give solid guarantees. Offer
secure ordering for on-line customers. Show testimonials from
satisfied customers.

Show what the customer is going to lose if he doesn’t order now.

If you are a retailer, include a map to your store(s) (newcomers
love them). Show the credit cards you accept, list the hours of
operation, tell them about your friendly staff, include a
special coupon or other incentive. In other words, “Roll out the
red carpet.”

INVEST IN FUTURE PROFITS

So there you have it. A primer on good advertising. If I’ve
piqued your interest to learn more, then check out the other
articles available at this resource.

Remember, bad advertising…no matter what the media…is an
unproductive expense.

Good advertising is an investment in future profits!

Good advertising and good management go together. You can’t have
a successful business on-line or off-line—without both.

Thom Reece
http://www.articlesbase.com/copywriting-articles/how-you-can-create-advertising-that-sells-775.html

Ceiling fans are a popular fixture for good reason. Functionally similar to any other kind of electrical fan, ceiling fans have many benefits over their more conventional counterparts.

A ceiling fan is nothing more than an electrical fan that hangs from the ceiling, and optionally includes lighting. Ceiling fans are preferred by many people due to the space savings over the more conventional or portable fans that take up significant floor space.

Air circulation is a primary benefit of a ceiling fan. They are proven to make a room feel at least 4 degrees cooler than without any moving air. When installed over a kitchen dining table, the moving air helps to dissuade flying pests from entering the area.

Colder winter months benefit from a ceiling fan too. The moving air helps distribute the warm air coming from sources like a furnace or heat stove. Moving this heat around the home makes for a more even distribution of warmth.

Air conditioners do a fine job of cooling a home during hot summer months. But the bill for the electricity consumed can be prohibitive. Yet another benefit of ceiling fans is the energy savings on days where the heat isn’t so high that a ceiling fan cant make a room feel comfortable.

Indeed, the cost savings in electrical power are significant. Ceiling fans consume power at the rate of only pennies per day, while air conditioning units can consume power at the rate of dollars per day. Clearly, during spring and fall months, or even summer mornings / evenings, and ceiling fan can suffice for comfort in room temperature and wallet.

It is important to note – a ceiling fan run in the winter for warmth distribution needs to run clockwise to draw air up against the ceiling. Since warm air rises, this gives it a chance to get pushed around and mixed with the cooler air floating around below.

So where did this great idea come from?

Two dudes, father and son – James and John Hunter first invented the ceiling fan back in 1886. It was originally powered by water since there was no electrical system that you could simply plug into back then even though electricity had been discovered more than 100 year prior.

In 1903 the Emerson Electric Co incorporated the Hunters ceiling fan design in their products. Later the Hunter Fan company was spun off bearing the name of the original duo. Since then there’s been a great deal of evolution in design and technology. Today, there are countless ceiling fan designs offered by the Hunter Fan company.

Casablanca modern fans

Casablanca manufactures the most modern styles of ceiling fans available anywhere. The are beautifully crafted and luxurious ceiling fans. Casablanca fans are not inexpensive. Due to their appeal some of the designs can become collectors items. Don’t be surprised if you find these fans costing a pretty penny over other options.

Age has served the ceiling fan well, what with materials and technologies, and all – from water power to electricity, and light weight material blades, the ceiling fan is the most affordable option for temperature comfort going.

Dave Marx
http://www.articlesbase.com/home-improvement-articles/home-benefits-from-ceiling-fans-131282.html

According to Stephen Carson, executive vice-president of Visibility Corporation, “ETO/MTO manufacturers require sophisticated tools to manage and track service materials and personnel over the long, detailed lifecycles of their products. Visibility provides the visibility and control of all project lifecycle costs-from the suppliers through manufacturing, out to customers and into the aftermarket including continual product developments and enhancements.”

Visibility a leading provider of extended ERP solutions for engineer-to-order and high volume manufacturers, has announced the development of a powerful yet flexible solutions framework that supports the actual ways in which Engineer-to-Order (ETO) and Make-to-Order (MTO) manufacturers operate-including concurrent or progressive engineering and simultaneous mixed modes of operation. Visibility software reacts to project changes immediately to rebalance supplies, resources, and demands to keep projects moving forward.

The advantages of utilizing Visibility to support ETO/MTO manufacturing environments.

Managing Bid & Estimate Process

• Superior estimating tools for manufacturing and service projects

• Respond quickly to Request for Quotes with bids that accurately reflect customer needs

• Life cycle costing-including standard, actual, and average-and cost visibility

• Define and track your sales proposal activities and convert data into orders

• Quote, sell and deliver complex configured products

Project Management & Analysis

• View costs by project regardless of fiscal period or by fiscal period for one or more projects

• Project accounting for accurate visibility and control of project performance

• Control of integrated project definitions for any type of project no matter how complex

• Seamlessly integrated with Microsoft Project using a bi-directional interface, which helps you develop and analyze project plans, create reports and coordinate activities

• Multi-level planning tools including date synchronization, impact analysis and simulation

Design & Engineering

• Progressive engineering cuts months and months out of lead times

• Centralized, integrated product information repository ensures quality and reduces costs

• Powerful estimating and simulation capabilities for fast, accurate sales quotes and bids

• Local structures reduce costs and risks of product and engineering changes

• Supports design, engineering, manufacturing, post-sale service and financial accounting processes to provide you with total control of the entire product lifecycle

Controlling & Planning Key Resources

• Coordinate the lead times of your suppliers with your manufacturing processes-including sub-components-to maximize efficiency and responsiveness

• Total flexibility in supplier relationships-as manual or as automated as you want them to be

• Match supplies with demands-helps you negotiate contracts with committed pricing but flexible delivery schedules

• Complete visibility into materials as well as the flexibility to define and track both materials and locations, including full lot and serial number traceability

• Plan and re-plan activities and tasks; synchronizes dates, and performs impact analysis and simulations to improve on-time completion

Post Sale Service & Support

• Plan and manage services just like materials

• Manage the delivery and procurement of services and monitor costs more efficiently

• Visibility into both existing and planned field service engineer and material availability

• Plan and execute successful product installations by managing the coordination and delivery of materials, services and other resources including sub-contractors

• Respond promptly and profitably to customer needs for repair-manage the entire service and repair cycle

Visibility Corporation (www.visibility.com) is a leading developer and supplier of business software solutions designed for the unique needs of project-based, engineer-to-order and to-order manufacturers. Visibility’s Enterprise Application solutions help midsize manufacturers of complex products operate their businesses effectively. Visibility has an extensive customer base throughout North America and Europe and has the strongest representation of ERP among complex manufacturers.

Thomas Cutler
http://www.articlesbase.com/technology-articles/flexible-eto-manufacturing-solutions-make-visibility-erp-leader-137344.html

How’s everything going on guys, just thought I’d give the beginners out there some guidance to PPC marketing. Here’s what you will learn:

 

In this post, we will begin our discussion on how to improve Click-Through Ratios CTRs and Conversion Rates (CR) to improve your ads and landing pages. I’ll begin our discussion of ads and landing pages in this lesson with the subject of subconscious advertising techniques.

The Right Touch

You want your ads and your landing pages to find and attract the right people for your opportunity. You want to attract people to click on your ads in the first place…and then you ultimately want them to join your program or buy your product or service (“convert”). Yes, this is known as the process of converting.

As discussed earlier, in PPC Search Marketing, however, there is an added twist. You don’t want your ads to attract people who are not inclined to join your program or buy your product or service (“convert”). You do not want tire-kickers to click on your ads. That only costs you unnecessarily and drives up your Conversion Cost (CC). You want your ads to be selective in their attraction. You only want clicks from those people who will react favorably to your landing page. Thus, we are discussing ads and landing pages together in this lesson because they are inextricably tied in this manner.

Your goal is to create an ad and landing page combination that will produce the most conversions per click (i.e. maximize your CR). To accomplish this goal, we to turn to psychology for some help.

The Subconscious Mind

How do you attract the people who will buy your product or service or join your network building program? Let’s look briefly at what psychology can tell us about how this is accomplished.

While the theories differ somewhat, it is generally believed that the human mind is a combination of conscious and unconscious processes. The unconscious is sometimes broken down into pre-conscious, subconscious, and unconscious. Rather than getting lost in this detail, however, we will refer to all three as the “subconscious mind” or the “subconscious.” The subconscious mind is where we get our “hunches” and “intuition.” It controls much of what we do.

The world is constantly throwing information at us. If you were to take a 10-minute walk down a busy sidewalk and then attempt to write an exhaustively detailed account of everything you encountered, you would have enough information to fill up an encyclopedia volume. First, there is the physical landscape. You may have passed hundreds of man-made structures and hundreds of naturally occurring structures. You may have passed thousands of plant species and hundreds of animal species. There were certain weather conditions also. Then, there is the human landscape. You may have passed 50 or more people, each with different physical characteristics, different clothing styles, different attitudes, different moods, and different ways of interacting with you as you passed.

Somehow, your brain has to deal with all that information, while at the same time dealing with all the other stuff that you may be thinking about – What do you have to do at work today? – What you are going to do tonight? – Is your spouse or partner mad at you for what you said last night? – How are you going to get all the bills paid this week? How are you going to lose those extra pounds? – etc. – etc. How do our brains deal with so many issues?

Well, obviously, not all of this information is dealt with consciously. There is simply not enough time to think out loud to yourself about all the observations you make and all the choices you make. Yet, despite this lack of time, you cannot afford to ignore certain important signals. For example, one of the people you passed on your walk may have looked threatening. While you may not have consciously made that observation, a signal was triggered in the back of your mind to glance back around and make sure the person kept moving away from you. You probably could not recount a list of things about that person that made you feel that way – it was just a feeling. The person just made you uneasy. That is your subconscious mind at work for you, keeping you safe. On the other hand, if you passed someone you found attractive, you may have found yourself pulling your stomach in and holding your chest out. You didn’t decide to do this. You just did it. This is your subconscious mind at work for you, keeping you attractive as possible for those you want to impress.

In all these cases, you likely responded before you even had time to think about it consciously. Much of our behavior is controlled by our subconscious mind in this manner. If we had to think everything out consciously before we acted, we would never react to most of the things that happen to us. Thus, our subconscious minds control much of what we do.

Psychology Of Subconscious Advertising

In advertising, you direct your efforts not just at the conscious mind, but also at the subconscious mind. Thus, you need to create materials that not only lay out the logical reasons to join your program or buy your product or service, but also get a positive reaction from the viewers’ subconscious minds as well.

The conscious mind responds to information and does so logically. The subconscious mind responds to signals and does so emotionally. The design of our campaign should appeal to each, but at the appropriate time.

How Does It Work?

It always amuses me how chewing gum is sold in television advertisements (so much so I think I have mentioned it before in this course). Chewing gum advertisements portray the gum as making you more attractive to the opposite sex. Anyone who thinks about it logically knows that your choice of chewing gum will not effect your ability to attract a romantic partner. Yet, the advertisements are reasonably successful. Why?

Recent studies on negative political ads have discovered that, even though people are consciously aware that negative political ads are usually fast and loose with the facts…and even though people consciously claim that such ads will not influence them, the ads still have an effect. Why?

With both chewing gum ads and negative political ads, the conscious mind is saying one thing and the subconscious mind is saying another. With respect to political ads, the viewer’s conscious mind might be saying “this ad is misleading and disgusting and I will not be influenced by it,” while at the same time their subconscious may be saying, “anything could possibly be true and this is scary…and because these signals are being sent, perhaps I should be cautious about this person”. With respect to the chewing gum ads, the viewer’s conscious mind might be saying, “I’m not stupid, I know one brand of chewing gum over another is not going to make me sexier”, while the subconscious mind might be saying, “what the heck, I want to be sexy so bad that I’ll try anything…after all, what can it hurt to try it.”

The marketing experts who craft the chewing gum ads know that people do not spend a lot of time deciding which brand of chewing gum to buy. They know that the decision does not warrant that much thought. They use this to their advantage. The advertisements are often even tongue-in-cheek. They are not seriously trying to convince your conscious mind that their brand of chewing gum will make you sexier than the next brand. They know better than that. But, they know they can convince your subconscious mind with the right signals and that you will be unwilling to spend the time for your conscious mind to talk your subconscious mind out of this proposition. When you reach to buy chewing gum, subject to your habits and taste choices, your subconscious mind will steer you to the brand with the most effective subconscious advertising.

How To Use Subconscious Advertising

To determine the things of interest to the subconscious mind, we need only look to the list of basic human needs. Basic human needs are generally considered to be: safety, food, sex, shelter, social acceptance and inclusion, and adventure. Thus, these, and similar interests, are the interests the subconscious mind is geared to monitor.

Fear is often an element in subconscious advertising. “Fear of loss” is often discussed as an effective technique used by marketers. You may have landed on a Website offering something, but the offer ended that day. The site may have displayed the date you were there as the expiration date of the offer. If you go back to the site the next day, you may find that the expiration date has mysteriously been extended by a day. Same thing the next day. Some sites are programmed to display the current date as the expiration date. This is so that anytime anyone views the page, it appears to be the last day of the offer. While you may question the ethics of this type of marketing, it does occur frequently and it does subconsciously invoke a “fear of lost opportunity.” If you do not act today, you may lose out. Even though you may consciously question whether the offer really expires, your subconscious will feel the need to make a decision now while the offer is available.

Department stores are often accused of raising their prices so they can put items “on sale” (while still offering them at the originally intended price). Shoppers see that the item is “on sale” and subconsciously (and sometimes consciously) feel an urgency to get the item now while “on sale,” even though the price for the item is no lower than at other stores where it is not “on sale.”

I am not suggesting that you use these techniques, but I refer to these as common examples of subconscious marketing. Another common, and perhaps more legitimate, method is to use photos that show a group of attractive, stylish, intelligent-looking people enjoying the product or service. The subconscious desire to be included in this group has an effect.

A recent example I saw was an e-mail containing a picture of a strong attractive man in a tank top and blue jeans at the beach attending to his sailboat, while talking on the phone to a not-unattractive, but nerdy looking, young man in an uncomfortable-looking suit in a small business cubicle. The tanned, comfortable, and attractive-looking beach guy was explaining the benefits of his business to the nerdy, untanned, uncomfortable-looking potential subscriber. The subconscious implication is that the young nerd can become like the sexy beach guy, but it will take joining the program to get him there. Reduced to its essence, this photo is saying to the subconscious mind, “joining our program will make you sexy.”

In ads where you cannot use pictures, you should seek the same effect with words. You need to create a strong need for quick action – a fear of loss from inaction. You need to suggest that the product or service is the choice of attractive, intelligent, sexy people. With your choice of words, subtly associate the product or service with attractive women, strong men, good food, secure shelter, safety, and adventure.

NOTE: I recognize that a “safe adventure” is a bit of an oxymoron. Yet, that is exactly what our subconscious minds seek. The subconscious mind is not good at making intellectual reconcilliations and hard choices. Rather, it wants the best of all worlds. The popularity of “adventure parks,” where danger is simulated, but safety is ensured, is a good example of how understanding the subconscious mind can lead to a successful product. You should simultaneously make your product or service sound safe and yet adventurous.

Illegal Subliminal Advertising

Speaking to the subconscious is a controversial topic. In fact, certain techniques, known as “Subliminal Advertising” are illegal in many jurisdictions. “Subliminal Advertising” involves hiding a message, such as “eat popcorn” in a film or TV show. This is done by showing the message for such a short period of time that the conscious mind does not see it; but, allegedly, the subconscious mind does. The science on whether this works is in some dispute, as the original studies on the subject turned out to have been fabricated. In any event, “subliminal messages” in that sense (hidden commands) are not what we are referring to in this lesson. We are referring to choosing words and pictures that send the right signals to the subconscious mind, while making the logical (conscious) arguments for your product or service.

Limits Of Subconscious Advertising

The subconscious, despite its vulnerabilities, knows how to spot a blatant lie. For a subconscious suggestion to work, it has to be somewhat plausible. If it is entirely implausible, it can backfire. A recent U.S. Senate race dramatically proved this point. One candidate ran an ad suggesting the other was “Godless,” when in fact the attacked candidate was a regular church goer and Sunday School teacher. Despite the fact that negative political ads are usually effective to some extent, this negative political ad is believed to have backfired dramatically because of its blatant dishonesty.

Interestingly though, recent studies have shown that even when a viewer knows that the suggestion is not true and consciously says they will not be effected by it, it still has some slight effect. It appears that there is a line somewhere, however, that when crossed nullifies all effect of the subconscious suggestion and can even backfire.

A dishonest negative attack on a competing candidate, product, or service itself sends a signal to the unconscious mind of the viewer. The signal is something to the effect of “this messenger is dangerously negative.” If that signal is stronger than the signal meant to be sent…as when the ad is too negative and too implausible…the perceived danger of the messenger outweighs the danger in the message. That is, the subconscious mind of the viewer is more alerted to the danger from the negative messenger than it is to the purported danger in the negative message. Thus, you should beware of using negative attacks on competing products or services, other than to subtly make them appear boring and ineffective compared to your product or service.

Recent Apple television commercials are a good example of negative advertising that may be effective. By using two characters (one to represent Microsoft and one to represent Apple), and making the Microsoft character appear unattractive and incompetent, while the Apple character has confidence and appeal, these ads are a good example of the application of subconscious appeal used to create a negative image of the competition. The ads avoid “crossing the line” by making the Apple character appear to be somewhat compassionate for the Microsoft character. Thus, the Apple character does not appear dangerous or unfair, just more “cool.”

Practical Application To Search Marketing

Subconscious appeal in advertising is most effective when the least conscious mental thought is employed by the potential customer. Subconscious appeal works well for chewing gum because people do not devote that much conscious time to their choice of chewing gum. It works less well for larger purchasing decisions which require a lot of conscious thought.

For most things more important than chewing gum, people spend some conscious mental energy before making a purchase. The results of that conscious decision is affected by the subconscious appeal, but the conscious process plays the main role. This becomes more and more true as the price and significance of the purchase increases.

Any time you develop an advertisement, you can employ both conscious and subconscious appeal in your choice of words and images. Knowing when to employ more of one than the other is a secret of effective advertisers.

Remember that in PPC Search Marketing we want to limit the clicks on our ads to just those who are most likely to subscribe to our program or purchase our product. Then, when they do click, we want to be sure and close the deal with our landing page. Knowing how subconscious advertising works helps us greatly in this particular balancing act.

Here’s the secret. In your Search Marketing Ads, use conscious appeal. That is, describe the benefits of your product or service and appeal to the logic of the viewer to create interest. This way, only those who have given some conscious thought to the benefit of your program or product, and found it of interest to them, will click on the links. On the other hand, on your Landing Page, use subconscious appeal to its full extent! Once you have paid for that click, pull out all the stops to make your product or service appeal subconsciously to the visitor. Use powerful wording that appeals to emotion as well as logic. Use photos and images that invoke attractive people with the promise of social acceptance and business success. Make your product look as safe as possible, yet as exciting as possible. Make it sexy!

This approach works very well in Search Marketing because your ads are limited to words only anyway. While it is possible to use subconscious appeal very effectively with words only, pictures are indeed worth a thousand words when it comes to subconscious appeal. Search Marketing is designed for short, logical, textual ads on the Search Engines that lead to media rich landing pages that close the deal with subconscious appeal.

If your results show that your Search Marketing Campaign is failing because you are simply not getting enough clicks in the first place, you may need to spice up your ads with some subconscious appeal, but if you are getting enough clicks, it is better to wait for the landing page to bring on the subconscious appeal full steam.

Conclusion

PPC Search Marketing involves the use of “Ads” and “Landing Pages.” The Ads are short and restricted to words only. The Landing Pages are under your control and can be as media rich as you can make them. To obtain the desired CTR and CR, you must balance your Ads against your Landing Pages. To avoid a low CR, limit the appeal of your Ads to just those likely to convert. Thus, use logical persuasion in your Ads, to limit your Ads to only those truly interested in your product or service. Then, use subconscious advertising on your Landing Page to ensure a good CR. If your ads are not bringing enough clicks, you may want to add some subconscious appeal to the words used, but otherwise keep it limited. Pull out all the stops on your Landing Page, however, and convince your viewers subconscious minds that your product or service will make them sexy!

Andrew Wang (Allurre)
http://www.articlesbase.com/internet-marketing-articles/how-to-easily-create-a-killer-ads-landing-page-for-high-conversion-rates-681519.html

Are you interested in the lucrative real estate market? Have you watched the Do-It-Yourselfers on TV who purchase a home, renovate or upgrade, then resell it for a profit of more money than most people make in a year?

It sure is tempting, but what are the pitfalls? What should a new investor know BEFORE putting money into real estate?

There is one mantra that successful real estate investors live by: “buy low – sell high”. How can you apply this to your investment strategy?

DON’T GET OVERSOLD

New investors can easily get caught up in the sale. Without experience or a background in real estate you may think your instincts are good and quickly get in over your head.

Investment properties need to be undervalued and YOU need to do your research first. Don’t plan to buy without spending a lot of time comparing values. Your goal is to purchase an undervalued property which can take time and experience to spot.

The best way to determine the true value of a property is by comparing similar properties and noting the common features. The properties MUST be in the same area since location can drastically affect price range.

Take note of the features and failings of each property, how long they’re on the market and the price they sell for. Once you have a good understanding of the value of properties you will be able to tell when a property is undervalued – perhaps because a quick sale is needed or the seller is inexperienced. Don’t hesitate to barter for the best deal possible.

I trust that what you’ve read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

KNOW YOUR MARKET

You’re not buying for yourself so spend time noting the trends in the market. You can often find data in the local real estate papers listing the percentage of growth for various properties in the area over the past year.

Keep an eye on what’s moving quickly through the market and what features are promoted in new constructions. You can use this information to make your upgrades as market friendly as possible.

Be careful not to make the mistake of renovating to your personal tastes. Use neutral palettes and current styles to appeal to the broadest market.

KNOW YOUR BUDGET

The more time you spend researching the costs of your venture, the higher the profits you will see. Know how much you can spend, the price of materials and labor and the time frame to have it completed. Some experts would tell you to double or triple that amount. In any case, the more research you do the more accurate your budget will be.

Don’t get swept away in the process either; concentrate on the most profitable renovations. Kitchens and bathrooms are important. Adding French doors or updated lighting can also be a good investment. A fresh coat of paint is a must.

Investing in real estate is a financial business. Plan your investment like a business; make well researched decisions, stick to a budget, don’t let personal preferences get involved, and you’re ready to make some money!

Those who only know one or two facts about real estate investing can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you’re learning here.

Michael Hehn
http://www.articlesbase.com/non-fiction-articles/top-strategy-for-profitable-real-estate-investing-87790.html